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Download ebook manajemen penelitian arikunto
Download ebook manajemen penelitian arikunto











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How to Harness the Awesome Power of Word of Mouth. Is Bigger Better? Customer Base Expansion through Word-of-Mouth Reputation. Get in on the Buzz: Word-of-Mouth Marketing is a Key Marketing Tool. Experiential Marketing as a Wundt(erful) Experience. The Effects of Perceived Risk on the Wordof Mouth Communication Dyad. New Marketing Study of Senior Brand Marketers Illustrates Commitment to Experiential Marketing and Its Growing Share in the Marketing Mix. The Consumption Experience – Something New, Something Old, Something Borrowed, Something Sold: Part 3.

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Calculating the Value of Customers’ Referrals. Coming to a Store Near You: Experiential Marketing. The Measurement of Word-of Mouth Communication and an Investigation of Service Quality and Customer Commitment as Potential Antecedents. Industri Sepeda Motor Investasi US$ 150 Juta. Using Online Conversations to Study Wordof-Mouth Communication. How to Sustain the Customer Experience: An Overview of Experience Components that Cocreate Value with the Customer. Gentile, Chiara, Nicola Spiller, dan Giuliano Noci. Viral Marketing: New Form of Word-of-Mouth through Internet.

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Journal of Marketing Theory and Practice. Revisiting Word-of-Mouth Communications: A Cross-National Exploration. A Shopper Perspective Research Report on Experiential Marketing. What’s All the Buzz About? Management Communication Quarterly. “Building Buzz: Word of Mouth a Key Benefit of Experiential Are You Giving Your Customer the Right Experience? American Bankers Association. An Introduction to Word-of-Mouth Marketing. Word-of-Mouth Processes Within a Service Purchase Decision Context. Social Research Methods: Qualitative and Quantitatives Approaches. Relationship Marketing: Dialogue and Networks in the ECommerce Era. Riset Pemasaran dan Perilaku Konsumen, Jakarta: PT Gramedia Pustaka Utama. Tjiptono, Fandy, Yanto Chandra, dan Anastasia Diana. Panduan Praktis: Pengolahan Data Statistik dengan SPSS 15.0. The Secrets of Word of Mouth Marketing: How to Trigger Exponential Sales through Runaway Word of Mouth. Word of Mouth Marketing: How Smart Companies Get People Talking.

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Marketing Aesthetic: The Strategic Management of Brands, Identity, and Image, New York: The Free Press. Experiential Marketing: How to Get Your Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands. Riset Pemasaran: Konsep dan Aplikasi dengan SPSS, Jakarta: Elex Media Komputindo, Schmitt, Bernd H. SPSS Mengolah Data Statistik secara Profesional. 1997, Riset Pemasaran, Jakarta: PT Gramedia Pustaka Utama. Metode Penelitian Kuantitatif: Teori dan Aplikasi. Pamungkas, Bambang dan Lina Miftahul Jannah. Pengaruh Experiential Marketing., Meity Purwaningrum, FISIP UI, 2008 The World’s Best Known Marketing Secret – Building Your Business with Word of Mouth Marketing 2nd Edition. Marketing Research, an Applied Orientation, Second Edition. Revolutionary Guide to Transform Your Conventional Business into Experiential Show Business, Jakarta: Markplus & Co. Marketing in Venus, Jakarta: Markplus&Co. Don’t Take Our Word For It!: everything you need to know about making word of mouth advertising work for you. Marketing Research: Within a Changing Information Environment, New York: McGraw-Hill Companies, Inc. Metodologi Penelitian Kuantitatif: Komunikasi, Ekonomi, dan Kebijakan Publik serta Ilmu-Ilmu Sosial Lainnya. Prosedur Penelitian: Suatu Pendekatan Praktek. DAFTAR PUSTAKA Buku: Arikunto, Suharsimi.













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